key information comes at the beginning
The Canadian Institutes of Health Research (CIHR) is currently funding two teams of researchers from the McGill University Health Centre (MUHC) to study the impact of environmental contaminants on reproductive health
the most important information comes in the first sentence or two (the lead)
the information is presented most to least relevant-
the reporter is not part of the story (the reporter writes using 'he,' 'she' or 'they' NOT 'I' or 'me').
Dr. Benedikt Fischer, CIHR/PHAC Research Chair in Applied Public Health at Simon Fraser University in Burnaby, B.C.,
the reporter gives as many facts and details as possible.
reporters try to include either direct or indirect quotations
Link
http://www.cihr-irsc.gc.ca/e/20452.html
February 22, 2010
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